Lead singer of Iron Maiden and one of the world’s most storied musicians, Bruce Dickinson has lived an extraordinary off-stage existence too. A true polymath, Bruce is, or has been, an airline pilot and captain, an aviation entrepreneur, a beer brewer, motivational speaker, film scriptwriter, twice-published novelist, radio presenter, TV actor and a world-class fencer.

What Does this Button Do?

In What Does this Button Do? Bruce contemplates the rollercoaster of life. He recounts – in his uniquely anarchic voice – the explosive exploits of his eccentric British childhood, the meteoric rise of Maiden, summoning the powers of darkness, the philosophy of fencing, brutishly beautiful Boeings and firmly dismissing cancer like an uninvited guest. Bold, honest, intelligent and very funny, his memoir is an up-close look inside the life, heart, and mind of one of the most unique and interesting men in the world; a true icon of rock.

This book is the entertaining chronicle of a spotty anorak who escaped his grey existence into the absurd drama of life as Iron Maiden's frontman.

Daily Telegraph Books of the Year

If you only read one book this year, it absolutely must be Bruce Dickinson's new autobiography. The book is every bit as entertaining and bursting with energy as you might expect.

Metal Hammer

Dickinson is extremely likable, and in addition to being regaled with stories from someone you wish was your friend, you'll glean some life lessons that will last long after you close the book.


Everyone can get something from this extremely well written and entertaining book, such is the calibre of the man, his philosophies and the level of his accomplishments.


A chatty and anecdote-filled autobiography… There is much fun to be had.

Sunday Times Books of the Year